Airwalk Shoes

Simple Bliss – Suede Sneaker – Shoe Slate

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• Ships today if ordered by 3pm EST.
• Top Quality Music & Entertainment Apparel!
• Rare Hard-To-Find Branded Item
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Classic shoe – classic styling. Nylon lace loops, elastic tongue hildowns, clean,monochromatic styling. Features longboard sole and thick padding. Simple shoe, simply cool. Note: Manufacturer size runs a 1/2 size smaller than regular size.

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Airwalk Void Sneaker

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• Ships today if ordered by 3pm EST.
• Top Quality Music & Entertainment Apparel!
• Rare Hard-To-Find Branded Item
• 100% Customer Satisfaction Guaranteed

Classic styling in an exceptional sneaker from Airwalk. Duo tone suede upper for maximum style and comfort. Padded ankle and footbed with a rubber sole for excellent traction. Lightweight and flexible. Note – Manufacturer size runs a 1/2 size smaller than regular size.

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Simple Bliss Shoe – Forest

• “In Stock” Ships Within 24 Hours!
• Ships today if ordered by 3pm EST.
• Top Quality Music & Entertainment Apparel!
• Rare Hard-To-Find Branded Item
• 100% Customer Satisfaction Guaranteed

One of the classics – nylon lace loops, elastic tongue hold downs, clean, monochromatic styling. Longboard sole and thick padding. The Simple Bliss for that techno-peasant look… great forest green color. Note – Manufacturer size runs a 1/2 size smaller than regular size.

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Van’s Fans Are Warped

(PRWEB) July 21, 2004

Van’s Shoes has been the brand to wear with skate boarders, slackers, surfers, punks as well as the cool and hip across three generations. My dad wore them, I wore them and now my little brother wears them consistently. Van’s has thrived in a highly competitive market filled with brands such as Airwalk, DC Shoe, Skechers, Etneis and a litany of others.

Van’s success is in part their consistent cutting edge branding to a fickle and hard to reach demographic through the Van’s Warped Tour. The Warped Tour has featured acts such as The Ataris. Andrew W.K., AFI, Simple Plan, Mest, Sum 41 and 100′s of others, all targeting Van’s core demographic. Van’s has capitalized on Warped Tour not only as a branding vehicle but as a traffic builder in-store and online through contesting, in-store artist appearances, compilation CD’s and Internet promotions.

Thom King of Los Angeles based entertainment marketing company Multimediary which has integrated several major brands into experiential marketing opportunities like Van’s Warped Tour and OzzFest had this to say about the effectiveness of this type sponsorship model. “When you give a consumer an experience they will never forget you.” He added “We have created and managed several face to face marketing opportunities for our consumer brand clients which have engaged the audience with their message from within the entertainment experience rather than from the perimeter where most corporate partners end up. This has resulted in tremendous brand equity and moved a lot of product off the shelves at retail.”

Consumer brands looking for integration into tours must also consider the sense of loyalty attendees and participants feel toward concerts and signature events. In year one of its skateboarding program, Lego’s Bionicle arm awarded product to winners of a Bionicle Best Trick Contest at California Amateur Skateboard League events. Three years later, Bionicle runs the contest at 70 events through 10 properties.

Entertainment marketing works.

For more information on how your brand can capitalize on experiential marketing contact:

Thom King

Multimediary Entertainment Marketing, Inc.

800.851.6314

Visit the web site at http://www.multimediary.com

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Iconic Board-Sport-Inspired Airwalk Launches Exclusive Line on Exceptional New Website

Englewood, CO (PRWEB) August 15, 2010

Airwalk, the iconic brand of board-sport inspired shoes, apparel and accessories which leaped to fame in the 1980s behind such legendary skateboarders as Tony Hawk and Jason Lee, has launched a new website featuring throwback styles, limited-edition collections and athlete signature products available exclusively through http://www.Airwalk.com.

In addition to “elevated, vintage, and prototype” styles not available anywhere else, the new Airwalk website, launched August 2nd, offers an innovative mix of videos, music sharing and Airwalk “Doing Your Part” social responsibility campaigns featuring a full team of notable athletes in such extreme sports as skateboarding, surfing, snowboardcross, snowboarding, bodyboarding, and freestyle motocross (FMX).

“Airwalk fans asked us to offer more limited-edition styles, especially many of the most iconic sneakers from Airwalk’s history, and we listened. Our new online store and our incredible new website will deliver that exclusive product and Airwalk experience in a big way,” said Bruce Pettet, President and CEO Collective Licensing International, which owns the Airwalk brand.

Among the Airwalk team members are all-time X-Games medalist Andy MacDonald, noted skateboarder Tulio De Oliveira, Pipeline Women’s Pro Champion surfer Anastasia Ashley, champion surfer Warren Metcalf, world champion and Olympic medalist snowboardcross competitor Lindsey Jacobellis, snowboarder Erich Dummer, X-Games gold medalist FMX rider Ronnie Renner, as well as a variety of sponsored amateur athletes.

The exceptional new Airwalk website is designed not only to showcase web-exclusive products in an extreme shopping experience to match the boarding lifestyle, but also video product reviews, cutting-edge YouTube videos of the athletes and their sports, and great new music from the 10 bands chosen by fans for the Airwalk Unsigned Hero On Tour! at select dates with headlining artists this fall.

Enhanced with new imagery, videos and rich content, the site is focused on usability and an evolving user experience. The site will also feature fully integrated social media elements, allowing fans to share content across all social media platforms, while Airwalk’s athletes will place their footprints on the site through ongoing product reviews, video postings, news and a rotating photo gallery. Additional features include historical Airwalk images encompassing the last 25 years and the latest in Airwalk news and blogoshere activity.

The centerpiece of the new site is the shopping area featuring such famous Airwalk styles at the Prototype 600 and Prototype 540 series, and the classic Airwalk Desert Boot. In addition to the classic collection, athlete signature styles like Airwalk skate team veteran Andy Macdonald’s signature shoe, limited-edition organic product, and fall graphic looks also find a home on the official brand website. Airwalk will also introduce a fresh mix of footwear, apparel and accessories in three seasonal collections each year. Included in the current collection are T-shirts, hoodies and socks for both men and women, along with a wide selection of Running Man fitted, snap-back and trucker hats.

While the online store will initially serve only the U.S. and Canada, Airwalk expects to launch international shipping capabilities in the next six months.

In its “Doing Your Part” social responsibility campaign, Airwalk is mobilizing the crew and friends to help out some great causes through athlete involvement, such as Anastasia Ashley’s help on the beaches of Hawaii for the Surfrider Foundation, and the “Music For Relief” effort established in 2005 following the deadly tsunami in south Asia. Airwalk is making donations to these operations and others to further help them spread their message and their work.

“We have been hearing followers of the brand expressing a demand for direct access to limited edition pieces and iconic collections alike, and we are in the position to deliver that in a big way,” added Airwalk CEO Pettet. “The online product program is an extension of Airwalk’s cultural commitment to being accessible to our community not only through product, but through our social media programs, athletes, music programs and now a totally personalized web experience.”

Airwalk and the new http://www.airwalk.com website are part of Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc., which was formed in January 2004 and is the owner and/or license operator of Airwalk®, Above The Rim®, Vision Street Wear®, Clinch Gear™, STRIKEFORCE™, Sims®, Lamar® and LTD®, World Snowboarding Championships™, genetic®, Dukes™, Rage®, Ultra-Wheels®, and Hind®. Collective Licensing International is based in Englewood, Colo., and is available on the web at http://www.collectiveintl.com.

Collective Brands, Inc. is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion® and designer collections Lela Rose for Payless, alice + olivia for Payless and Christian Siriano for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite®, Keds®, Sperry Top-Sider®, and Saucony®; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at http://www.collectivebrands.com.

For more information on the new exclusive Airwalk shoes, apparel, headwear and accessories offerings, as well as its innovative, interactive web experience, visit http://www.airwalk.com.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.