Iconic Board-Sport-Inspired Airwalk Launches Exclusive Line on Exceptional New Website
Englewood, CO (PRWEB) August 15, 2010
Airwalk, the iconic brand of board-sport inspired shoes, apparel and accessories which leaped to fame in the 1980s behind such legendary skateboarders as Tony Hawk and Jason Lee, has launched a new website featuring throwback styles, limited-edition collections and athlete signature products available exclusively through http://www.Airwalk.com.
In addition to “elevated, vintage, and prototype” styles not available anywhere else, the new Airwalk website, launched August 2nd, offers an innovative mix of videos, music sharing and Airwalk “Doing Your Part” social responsibility campaigns featuring a full team of notable athletes in such extreme sports as skateboarding, surfing, snowboardcross, snowboarding, bodyboarding, and freestyle motocross (FMX).
“Airwalk fans asked us to offer more limited-edition styles, especially many of the most iconic sneakers from Airwalk’s history, and we listened. Our new online store and our incredible new website will deliver that exclusive product and Airwalk experience in a big way,” said Bruce Pettet, President and CEO Collective Licensing International, which owns the Airwalk brand.
Among the Airwalk team members are all-time X-Games medalist Andy MacDonald, noted skateboarder Tulio De Oliveira, Pipeline Women’s Pro Champion surfer Anastasia Ashley, champion surfer Warren Metcalf, world champion and Olympic medalist snowboardcross competitor Lindsey Jacobellis, snowboarder Erich Dummer, X-Games gold medalist FMX rider Ronnie Renner, as well as a variety of sponsored amateur athletes.
The exceptional new Airwalk website is designed not only to showcase web-exclusive products in an extreme shopping experience to match the boarding lifestyle, but also video product reviews, cutting-edge YouTube videos of the athletes and their sports, and great new music from the 10 bands chosen by fans for the Airwalk Unsigned Hero On Tour! at select dates with headlining artists this fall.
Enhanced with new imagery, videos and rich content, the site is focused on usability and an evolving user experience. The site will also feature fully integrated social media elements, allowing fans to share content across all social media platforms, while Airwalk’s athletes will place their footprints on the site through ongoing product reviews, video postings, news and a rotating photo gallery. Additional features include historical Airwalk images encompassing the last 25 years and the latest in Airwalk news and blogoshere activity.
The centerpiece of the new site is the shopping area featuring such famous Airwalk styles at the Prototype 600 and Prototype 540 series, and the classic Airwalk Desert Boot. In addition to the classic collection, athlete signature styles like Airwalk skate team veteran Andy Macdonald’s signature shoe, limited-edition organic product, and fall graphic looks also find a home on the official brand website. Airwalk will also introduce a fresh mix of footwear, apparel and accessories in three seasonal collections each year. Included in the current collection are T-shirts, hoodies and socks for both men and women, along with a wide selection of Running Man fitted, snap-back and trucker hats.
While the online store will initially serve only the U.S. and Canada, Airwalk expects to launch international shipping capabilities in the next six months.
In its “Doing Your Part” social responsibility campaign, Airwalk is mobilizing the crew and friends to help out some great causes through athlete involvement, such as Anastasia Ashley’s help on the beaches of Hawaii for the Surfrider Foundation, and the “Music For Relief” effort established in 2005 following the deadly tsunami in south Asia. Airwalk is making donations to these operations and others to further help them spread their message and their work.
“We have been hearing followers of the brand expressing a demand for direct access to limited edition pieces and iconic collections alike, and we are in the position to deliver that in a big way,” added Airwalk CEO Pettet. “The online product program is an extension of Airwalk’s cultural commitment to being accessible to our community not only through product, but through our social media programs, athletes, music programs and now a totally personalized web experience.”
Airwalk and the new http://www.airwalk.com website are part of Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc., which was formed in January 2004 and is the owner and/or license operator of Airwalk®, Above The Rim®, Vision Street Wear®, Clinch Gear™, STRIKEFORCE™, Sims®, Lamar® and LTD®, World Snowboarding Championships™, genetic®, Dukes™, Rage®, Ultra-Wheels®, and Hind®. Collective Licensing International is based in Englewood, Colo., and is available on the web at http://www.collectiveintl.com.
Collective Brands, Inc. is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion® and designer collections Lela Rose for Payless, alice + olivia for Payless and Christian Siriano for Payless, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear sold primarily through wholesale and retail, with brands including Stride Rite®, Keds®, Sperry Top-Sider®, and Saucony®; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®. Information about, and links for shopping on, each of the Collective Brand’s units can be found at http://www.collectivebrands.com.
For more information on the new exclusive Airwalk shoes, apparel, headwear and accessories offerings, as well as its innovative, interactive web experience, visit http://www.airwalk.com.
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